Beginning today, and throughout February, digital cable customers are poised just a “click away” from unlocking new revelations into some of the history, struggles and beauty that are an integral part of the African-American experience as part of cable’s Diversity On Demand
Individuals, who “like” cable’s Diversity on Demand
“The cable industry recognizes its responsibility and privilege to use the reach, power and influence of television, Internet and mobile apps to spotlight important issues,” said Char Beales, president and CEO, Cable & Telecommunications Association for Marketing (CTAM). “In this case, cable companies and cable nets are bringing together rich resources over multiple platforms to provide customers with the opportunity to experience multiculturalism through history, drama, and fine story-telling. This February, Black History Month comes alive in the home with a click and cable looks forward to sharing the Hispanic experience with customers later this fall.”
Black History Month programming for Diversity On Demand
Milestones in Black History: A look at the history of the struggles and strife, the tragedies and the triumphs of African-Americans in the U.S., including programming on the Civil Rights era. Everyone in the family can get in on the learning with documentaries like “The Black List” examining some of the reasons for Black History Month. And kids young and old can take a trip back in time understanding the importance of historical events with “Seizing Justice: The Greensboro 4,” “On the Shoulders of Giants” and “Birds of a Feather: Tuskegee Airmen.”
Profiles in Courage: The biographies of influential African-Americans come to life with dramatic profiles and stories of acclaimed leaders and others who are not so well known—but perhaps should be, such as that of Lena Baker in “Hope & Redemption: The Lena Baker Story.”
Dramas: Programs and movies like “Independence Day” showcasing award-worthy performances from notable African-American actors such as Will Smith. You can also explore and share real-life family relationship dramas like “Braxton Family Values.”
Hearth & Home: Savor shows like “Down Home with the Neelys” that provide a look at food and other aspects of modern African-American society.
Of the People: Program content that exemplifies the contributions made by multicultural talent, shows written by, starring, directed or produced by African-Americans, like Morgan Freeman in “Million Dollar Baby.”
Powerful Portrayals: Storytelling has always been an important part of African-American culture. Drama fans can enjoy Black cinema offerings, which chronicle the challenges of African-American protagonists in a variety of ways.
That’s Entertainment: Laugh along with comedy specials such as “Chris Rock: Bigger and Blacker,” while romantic comedies warm the heart. If music is your thing, there are shows and movies such as “Ray,” the remarkable story of one of America’s true musical geniuses, Ray Charles, that look into the past, present music-making of African-American artists.
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