With the photo world buzzing about the recently announced Olympus OM-D EM-5 and TG-1 I thought you might be interested in some cool video content featuring each product shot by emerging filmmakers Austin and Maitland Lottimer.
Note the OM-D video was shot with the OM-D and the TG-1 content was shot with the TG-1.
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site’s Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site’s Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
What can unite a blue-haired, roller derby jammer; a crash expert; an organic gardener with specially trained hearing skills, and a Harvard master’s degree candidate with a patent for lighting technology?
In addition to being engineers and moms, they all bring expertise and unique perspectives that make the 2013 ChevroletMalibufuel-efficient, safe, extremely quiet and available for purchase today.
Malibu moms Suzanne Cody, Julie Kleinert, Kara Gordon and Tracy Mack-Askew also help demonstrate the important role women and mothers play in engineering today’s family vehicles.
The Malibu is Chevrolet’s first global midsize sedan, and will be sold in 100 countries on six continents. Though based in Metro Detroit, the Malibu moms’ work will be felt from Birmingham to Bulgaria, Ann Arbor to Austria and from St. Clair Shores to Seoul, Shanghai and beyond.
“People spend a lot of time in their vehicles,” said Gordon, the Malibu’s lead acoustic noise engineer and mother of two active young boys. “It’s really important for me to spend that time with my kids in a positive way. If your car isn’t quiet, you can’t hear your kids talking to you in the background, and you can’t hear how their day went.”
Gordon recalls an incident that drove home the importance of her work.
“We were about to get on the freeway and my younger son was mumbling something I couldn’t hear. I kept asking him over and over what he was saying and my older son finally yelled, ‘His seat belt isn’t buckled.’ So I pulled over – luckily – before we actually got on the highway.”
Involving more engineer moms in vehicle development is happening as women continue to take a bigger stake in the market. Women buy a little over half the cars sold in the United States, and take part in 80 percent of all family car buying decisions, according to traditional industry statistics.
Recognizing this need, General Motors and the GM Foundation support several programs aimed at encouraging women to pursue science, technology, engineering and math (STEM) subjects, including high school robotics programs and college scholarships.
“Women are major automotive consumers, and automakers that want to appeal to them need to understand what their needs and requirements are,” said Rebecca Lindland, director of research at IHS Automotive. “Women engineers can provide a unique perspective to the design and engineering process. For example, women are generally smaller than men, so ergonomic needs are different. We also have a heightened awareness of safety, and tend to be more sensitive to the needs of family.”
“We need to encourage more young women and girls to venture into engineering and show them it’s not just numbers, but it’s color and style and design,” she said. “Women add a necessary element to enhance a vehicle’s appeal and the entire development process benefits from that added dimension.”
Meet the four accomplished women engineers and moms behind the 2013 Chevrolet Malibu:
The Malibu moms
Suzanne “Suzy” Cody, aerodynamics engineer – Cody is a rocket scientist – literally – with a degree in aerospace engineering. Known for her “GM blue” hair highlights, she is also a force to be reckoned with in the wind tunnel and on the roller derby track.
A mother of two young boys, she has been responsible for the aerodynamic performance of the new Malibu, and her work has resulted in a vehicle with a superior wind drag rating – close to that of theChevrolet Volt electric vehicle – which means increased gas savings for Malibu drivers. In fact, aerodynamic improvements on the new Malibu provide up to 2.5 mpg more on the highway.
“I’m a single mom, and every dollar I spend on gasoline is a dollar I’m not investing in my boys’ futures,” said Cody. “So this is personal to me.”
Her knowledge of wind drag also helps her on the Bath City Roller Girls roller derby team, where fans know her as Shovey Camaro, after her passion for the Chevrolet Camaro sports car. Cody is also a passionate leader of a local moms club that helps support local charities.
Julie Kleinert, child safety technical lead – As the lead engineer responsible for child occupant protection, Kleinert’s job is to evaluate and develop the safety performance requirements for the vehicle restraint systems that will protect children who ride in the Malibu and other GM vehicles.
“Knowing that the work I do helps protect other people’s children is very rewarding,” said Kleinert, a mother of four and grandmother of two. “I love to be able to tell people what I do, and how much work goes into the safety of every GM vehicle.”
Kleinert relies on her 27-year engineering career and extensive knowledge of restraint system performance and vehicle safety integration, along with her real-world experience and perspective as a mother and grandmother. Her commitment to child passenger safety doesn’t stop at the end of the work day.
As a certified child passenger safety technician, she volunteers with Safe Kids USA’s Buckle Up educational programs to teach parents and caregivers about proper car seat installation and about child safety in and around vehicles. She utilizes her experience from working in the field with parents and caregivers to help drive interior designs that make child safety seat installation easier in the Malibu and other GM vehicles. Because three out of four child safety seats are incorrectly installed, Kleinert said, she urges parents to take advantage of local check-up events, even if they believe they are using their child safety seat correctly.
“When my kids were teenagers and learning how to drive, they didn’t always appreciate having a mom who was a safety engineer,” said Kleinert. “Now that one of my sons has two children, I put my child passenger safety training to good use by teaching him and my daughter-in-law how to properly install car seats in their vehicles.”
Kara Gordon, lead acoustic noise engineer – Gordon is a specially trained audiologist whose sensitive hearing skills – always a tactical advantage for a mother – helped her identify where certain noises may have originated, and how to reduce, block and absorb the noise from entering the cabin of the new Malibu. She is key part of a team that eradicates the main sources of noise – wind, road and tire – from entering the interior of the new Malibu.
Her work has helped make the new Malibu the quietest Chevrolet ever for interior cabin noise and, as a result, customers around the world can expect a quiet ride.
With two young boys, Gordon’s home isn’t always as quiet as the Malibu, but she adds a little serenity with yoga and enforces a house rule of quiet time until 9 a.m. on weekends.
“At 9, all bets are off and the house becomes a circus!” she said.
Gordon is also a passionate environmentalist who hopes to live “off the grid” soon and loves tending to her organic garden and remodeling her 100-year-old home.
Tracy Mack-Askew, vehicle line manager – Mack-Askew’s passion for science and math was sparked during a high school field trip to view a vehicle crash test. That experience led her to pursue an engineering degree from Rensselaer Polytechnic Institute and an engineering career at GM following graduation.
Today, Mack-Askew serves as lead engineering manager responsible for the timely development and launch of the Malibu, a role with great challenges and responsibilities – and one typically held by men. She also has a patent in lighting technology that helps prevent premature lamp burnout.
As a wife, a mother of two young children, and a Harvard University master’s candidate (she already has a master’s degree from Purdue University), Mack-Askew is also an accomplished multi-tasker.
Ultimately, she says, it’s her commitment to cultivating and nurturing a strong family that drives her. Mack-Askew won’t travel on her husband or children’s birthdays, and despite a hectic travel schedule that saw her log about 40,000 miles in less than a year in support of the Malibu launch, she is adamant about picking up her children from school on Fridays.
“The Malibu is a vehicle that is very kid-friendly, that’s easy for you to use to transport your kids to their activities – whether it is soccer or swimming – and that makes you look good and stylish while doing it,” said Mack-Askew. “So not only are you a mother, but you are mother with pizzazz.”
On sale now
The 2013 Malibu Eco is Chevrolet’s most fuel-efficient Malibu ever, delivering an EPA-estimated 25 mpg in city driving and 37 mpg on the highway.
The Eco is the first model of the all-new Malibu lineup to launch in the United States. It went on sale earlier this year and starts at $25,995, less than competitor full-hybrid vehicles.
Other Malibu trim levels, including LS, LT and LTZ, are scheduled to begin production this summer at plants in Fairfax, Kan. and Detroit-Hamtramck, Mich. The 2013 Malibu will serve as a flagship Chevrolet midsize in many parts of the world. The Malibu is also built in China and Korea.
To learn more about the all-new Malibu, visit the Chevy Facebook page; follow on Twitter at @Chevrolet and #MalibuMoms, or check out chevy.com.
Help the Easter bunny hop down the trail this year with a little Tech in his step! RadioShack has plenty of gifts to stuff anybody’s basket with delight and fun.
Budget-Friendly Basket Fillers
Need some fun basket fillers that won’t break the bank? Include a bright snap-on iPhone 4/4S case, available in a variety of colors with some coordinating earbuds.
Make the Spring sunshine educational for the kids. The Elenco™ Solar Educational Kit is only $24.99 and is an easy-to-use kit that teaches about solar power and how to make an electrical circuit. Recommended for kids ages 8 and up, this is a toy that is fun and educational.
Bigger Gifts from the Bunny
Reading is more fun in color, so brighten up the basket with a NOOK Color for only $169! More than 2.5 million books, magazines, newspapers, interactive kids’ books, comics and graphic novels are available on the world’s most advanced VividView™ color touchscreen.
Navigate your way through the spring with a Garmin GPS. Each touchscreen navigator provides accurate, turn-by-turn directions that speak street names. They also include free lifetime map updates. RadioShack has multiple models, all at affordable prices. This is a perfect Easter gift for the new driver or for taking some out of the stress of running the parent taxi service.
Gear up for swimsuit season with new fitness products like the fitbit or nxe ActiveSLEEVE™. The fitbit Ultra Activity Tracker shows your real-time activity stats so you know how close you are to your goals. The ActiveSLEEVE allows freedom of movement and unobstructed use in a limitless variety of athletic activities, fitting an iPod nano® up to an iPhone® 4S and everything in-between. The moisture-wicking, high-end breathable material stretches to fit any arm size.
Finally, save on your Easter spending with RadioShack’s Trade & Save program. Now through April 28, America’s Mobile Makeover Month by RadioShackguarantees at least $30 and as much as $3001 in immediate store credit when you trade in a working mobile phone through this special promotion. Additional specials will appear in weekly circulars available online each Sunday during the promotion. RadioShack’s hassle-free Trade & Save Program lets you trade in pre-owned technology — everything from mobile phones to cameras to video game consoles. It’s not a buyback program. Trade & Save accepts eligible electronics trade-ins no matter where they were purchased, there’s no cost to you and no receipt is required.
Customers can appraise their device online or come into any RadioShack location. Products traded in are refurbished or recycled, and the customer walks away with immediate store credit. To learn more about Trade & Save or appraise your device, visit a nearby RadioShack, go to www.radioshacktradeandsave.com, or download the free RadioShack Trade & Save app on the Apple App Store or Google Play for Android.
My Take on one of the items
I was able to try the Elenco™ Snap Circuit Green Alternative Educational Kit, and I was quite impressed with the overall breadth of the kit. The kit itself had so many things that you could do together. My eldest daughter and I had a blast trying out and building many different things together. If a child that is mechanically inclined, or a child that is this interested in science, this is definitely a kit that you want to invest in. The material indicates high-quality, and you will be impressed with the number of things you can do, I know that I was. highly encourage you to check out this kit as well as: the other items listed above!
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site’s Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
There’s going to be a great putter party this coming Thursday at 8 PM CST to celebrate Mother’s Day and to talk further about safeguarding images, videos, and other precious memories. YesVideo will be hosting this twitter party with a number of the ambassadors like myself in attendance to talk about our experiences and to listen to the experience you’ve had as well as here some great Mother’s Day memories that you could share with us as well. I hope to see you there!
Also, if you go to the YesVideo Facebook site, they are having a great contest right now to celebrate mothers. You can be eligible to win a $100 gift certificate for services I YesVideo. I encourage all of you to go and check out the Facebook site today - https://www.facebook.com/yesvideo/app_198645986849938
This post was created in connection with my appointment as an Ambassador for YesVideo. Visit www.facebook.com/yesvideo to join the conversation
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site’s Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
T-Mobile, in celebration of their partnership with Google Music Magnified Artists Program, have announced their “Living the 4G Life Photo Contest” at Facebook. They write:
We’ve all got that photo, the shot that captured a concert or festival moment perfectly. Your friend on your shoulders, the crowd surfing, 20,000 people singing together with their hands in the air. Well, that photo could see you traveling to this year’s hottest music festival in Coachella Valley on our dime.
The Prize:
One winner, with a guest of their choice, will be provided with festival tickets, round-trip travel, hotel accommodations and a $500 VISA gift card. The winner will also receive a brand new 4G smartphone with a year of free service, so they can capture and share photos of the festival’s best moments in style.
The contest is now open and runs through 11:59:59 pm ET on 3/18/12. More details with instructions on how to submit your photos at T-Mobile’s Facebook.
Thousands of once loyal moms have taken to the web to protest Amazon’s recent announcement that they are making unexpected changes to the company’s “Amazon Mom” program. It would be an understatement to say that these limitations are creating quite a stir; from Amazon’s own online forum to many articles and blog posts across the web, moms across the country are making it clear that they feel dumped by Amazon.
So, what’s next for the tens of thousands of families who have come to lean on Amazon Mom for free shipping and member discounts on the products they need most?
Enter ShopRunner—an online shopping program that is coming to the rescue of busy moms and dads with a little love and free 2-day shipping through a limited time offer.
Starting at 7 am ET this Thursday, Feb. 23, ShopRunner will offer 100,000 moms or caregivers the following:
Free 90-day ShopRunner membership through a simple online sign-up
Any participating mom who makes a purchase of $50 or more within the initial 90 days will receive an additional 12 months of membership at no cost
This means moms can get 15 months of FREE 2-day shipping, free and easy returns, and discounts across a constantly growing network of 60 retailers, including Toys ‘R’ Us, Babies ‘R’ Us, Drugstore.com, American Eagle, Sports Authority, Petsmart and Lord & Taylor, among many others
ShopRunner recognizes the need for today’s families to have tools that help save them valuable time and money, and we encourage you to invite your readers to sign up for their own ShopRunner membership at www.ShopRunner.com!
PAMA announces the upcoming launch of the Best Home Bar Star Contest: Beginning Monday, January 16, PAMA, the original pomegranate liqueur, will begin accepting submissions to find a cocktail enthusiast who knows how to create a killer cocktail that is perfectly balanced, elegantly presented and definitely delicious. The winner will receive a trip for two to the Food & Wine Classic in Aspen in June 2012 with $2,000 spending money and the opportunity for their recipe to be presented in front of thousands of attendees at the Grand Tasting Tent. Their recipe will also be featured on PAMA’s website.
The contest, which runs until February 29, 11:59PM EST, asks the public to submit a recipe and photo of their original drink creation, which will be judged based on the following criteria:
Originality/creativity
Unique use of PAMA
Ingredient combination
Appropriateness of the cocktail name
The top 25 entries, as determined by the PAMA judging panel, will be posted to PAMA’s website and Facebook page for visitors to vote on their favorite entry. Finalists can share their recipe with friends and family in order to gain votes. The top 10 highest-voted entries will then be judged by an esteemed panel of cocktail professionals who will create and taste each recipe. The panel includes Kate Krader (Food & Wine), Darryl Robinson (The Cooking Channel’s “Drink Up!”) and Eben Freeman (master mixologist and PAMA spokesperson).
“PAMA’s versatility allows it to mix well with all base spirits, transforming ordinary drinks into ones that are brighter with a sweet-tart flavor,” says Reid Hafer, senior brand manager for PAMA. “We are looking for someone who can explore the endless PAMAbilities.”
Four runners-up will receive a one-year subscription to Food & Wine magazine and a PAMA gift bag. For a full list of rules and to enter, go to www.PAMALiqueur.com/HomeBarStar.
About PAMA Liqueur
Produced by Heaven Hill Distilleries, this ruby-red pomegranate liqueur serves as a versatile cocktail ingredient that mixes with whiskey, rum and brandy equally well as it mixes with vodka, gin and tequila. Providing a delicately balanced sweet-tart flavor, PAMA brightens cocktails and elevates them from the everyday to modern classics.
This January, girls everywhere will flip for McKennaTM, American Girl’s new 2012 Girl of the Year®. A determined, energetic girl who loves gymnastics, McKenna shines on the balance beam, but when she falls behind in school, she must use her strengths to turn challenges into triumphs. Through McKenna, girls will discover the power of believing in yourself and your potential to achieve great things.
American Girl is also introducing a companion book to the McKenna series, Take the Challenge: Crazy Challenges and Silly Thrills to Explore Your Talents and Everyday Skills. The non-fiction activity book is filled with more than 100 challenges, including brain-building games, timed tasks, crafts, and quizzes, to help girls improve their skills and boost their self-confidence.
Starting on January 1, 2012, the McKenna doll, books, and accessories will be available for one year or while supplies last through American Girl’s catalogue, at americangirl.com, and at all American Girl retail locations. To request a free American Girl catalogue, call 1-800-845-0005.
Available for one year, McKenna will launch with two books that tell her story; a beautiful 18-inch McKenna doll featuring long, caramel-colored hair and blue eyes; and an array of outfits and accessories that bring her world to life. And, extending the fun for girls, an all-new movie based on McKenna’s stories will premiere on DVD from Universal Studios Home Entertainment in 2012.
Written by Mary Casanova, the 2012 Girl of the Year books, McKenna and McKenna, Ready to Fly!, introduce readers to McKenna Brooks™, a skilled gymnast whose confidence tumbles when she starts having difficulty with reading comprehension—an issue affecting many children as they enter fourth grade. With the help of her tutor, McKenna learns to bring the same focus and determination she uses in her gymnastics training to improve her reading skills and get her grades back up. As McKenna’s self-assurance deepens, so does her desire to help her friends to face their own challenges. The nonfiction section in the back of the McKenna books features questions and advice from real girls on overcoming obstacles in the classroom and beyond.
To explore their own special talents, girls can participate in the McKenna’s Take the Challenge! strength-finding quiz at americangirl.com/girloftheyear. Upon completion of the quiz, girls
will discover their top three strengths out of a possible eight categories, such as Music & Rhythm, Math & Numbers, and Nature & Animals. After completing ten fun offline challenges that correspond to a particular strength category, girls will receive a trophy. And for each trophy earned, American Girl will donate 25¢ (up to $50,000) to Save the Children’s U.S. Literacy Program.
My Take on The Products
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site’s Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.